Following is a sample listing of startups that are participating in the ROCKSTAR Startup Fair:
Social Walla
Social Walla is one of this Valley's hot young startups solving hard problems in digital media. Look for their Valley launch soon. They are looking for technical talent now. Interested? Contact them at careers@socialwalla.com or catch them at the Fair.

Zuora
Built from the ground up by SaaS industry visionaries and veterans from salesforce.com, WebEx, Accenture, Postini (now Google), and Oracle, Zuora is 100% focused on building the world’s first platform for subscriptions businesses. Backed by Benchmark Capital, Zuora is well-positioned to introduce the next on-demand platform for running a subscription business. The Zuora team has grappled with the complex operational requirements of the pay-as-you-go model, and has produced the best practices that scaled from the start-up to the billion dollar company. The Zuora team of SaaS visionaries and leaders has experienced the pain and limitations of existing solutions, and has joined forces to deliver the first on-demand platform for managing subscriptions. Now every online subscription company can tap into their experience and achieve success.

Impruve
Impruve is a group of information security professionals who are dedicated to providing value to organizations by adopting the industry’s leading developments from governmental, research and private companies to address components of information security at an architectural level. This translates into solutions based around risk, policies and technologies. Those solutions encompass training, portal development and customization, and facilitation (implementation). Impruve’s involvement is determined by the customer’s inclination to develop their own solutions or rely on a third party to assist.
Incorporating the best practices of businesses, government, and research institutions to provide organizations with comprehensive and cost-effective information asset protection. Appropriate information security policies and technologies cascade from a concise risk assessment based upon organizationally relevant cost/benefit analyses. Let us help you develop an information security plan that is relevant to your organization.

Jobvite
Jobvite is the only recruitment application built to involve all employees in the hiring process, leverage their social and professional networks, and manage all aspects of hiring in an easy to use platform that’s effortless to get up and running. Jobvite is a native SaaS application, built on Web 2.0 technologies.
Market-leading companies have adopted our recruitment application to bring control, visibility and speed to the hiring process. If you are an ambitious company, a company that wants to set the world on fire, we can help. Team building begins at Jobvite.

Aptana
Aptana is the leading provider of infrastructure for Web developers who produce rich, interactive Web sites and applications using scripting languages like JavaScript, PHP, and Ruby. Aptana's "End-to-End Ajax" vision means that developers can apply their Web development and Ajax skills everywhere along the process — from development and testing through deployment, optimization, and management.

Project Playlist
Project Playlist allows users to search for music and create custom online playlists, which can be shared with friends. Project Playlist pays royalties to songwriters and music publishers, allowing their users to discover music legally and for free.

Hara Software
Hara Software, Inc. is a growing start-up located in Menlo Park, California. Join our core development team and make a difference.

Increo
Increo is bringing back teamwork through software that lets people collaborate, communicate, ideate, and innovate with colleagues from the next office all the way to the next building. Increo produces Backboard, a simple utility designed to help you get feedback on whatever you are working on: product plans, graphic designs, or any other project.

Modista
Modista is the new way to explore your style! Click on something that catches your eye, then instantly see more items that look similar. There's also some variety thrown in so that you can explore related looks. This open-ended browsing is designed to transform the online shopping experience... it's supposed to be easy and fun!
Modista simplifies online shopping by searching inventories across multiple retailers and displaying results in an intuitive interface. Our patent-pending technology organizes items according to their visual similarity using digital image processing and machine learning algorithms. This website is designed and operated by Ugmode, Inc., based in Berkeley, CA. The company was founded by Arlo Faria and AJ Shankar, graduate students at UC Berkeley.
Pixelpipe
What is Pixelpipe? We've created a web service that allows you to publish once through our gateway and have that content pushed out to any of your subscribed destinations. We support over 45 popular social networks and photo/video sites and blogs throughout the world and make it easy to get your content online by providing a number of desktop & mobile solutions for most platforms, you can even send an email or MMS from your iPhone and have that the media pushed out to destinations including Facebook, Flickr, Picasa to even your personal blog or Email address.
BillShrink
BillShrink provides a free, online service to help consumers make better purchase decisions for complex product categories. It takes a scientific, highly-personalized approach which identifies the products that best fit users’ individual requirements.
BillShrink’s first category is wireless services; a user can interactively describe their cell phone usage (or automatically import their bill for comprehensive analysis) and receive personalized, ranked recommendations on the 10 million cell phone plan/add-on combinations available on the market today. BillShrink launched in April 2008.
TuneWiki
Our goal is to have the lyrics always on, always available, always synchronized to music - on any device that can play music back and connect to the internet. We believe that music is not complete without its lyrics. There is no easy way to put the two together, hence we embark on this project. Only a community effort can deal with the mountain of music and lyrics that currently live separately. Each of the community members can contribute to the effort and share with everyone else.
PrepMe
PrepMe is a premium test preparation company dedicated to bringing high-quality, customized learning to students across the world. We make customized test preparation affordable and accessible while providing highly impactful results and learning for our students and their families.
We are headquartered in Chicago, IL and have a software engineering office in Mountain View, CA. In addition to our amazing tutors and our innovative adaptive learning technology, our third key competitive advantage is simply summed up by our CEO Karan Goel — “We don't sleep.” Our team is composed of bright, hard-working engineers, tutors, course writers, and research staff who work seven days a week and all hours of the day to make sure our students get the best.
Redux
At Redux, Our mission is to help you discover entertainment, people, and products that actually mean something to you. As much fun as casually prancing about the web is, wouldn't it be nice if you could spend less time prancing and more time actually enjoying what you want? It would be nice.
Using generous portions of analytical science, Redux gets you connected with stuff that appeals specifically to you. We call it a "Discovery Network", and we're excited to have you try it.